Social media management for businesses in Chemnitz, Dresden and Mittelsachsen
A social media channel that only gets attention when there happens to be time rarely delivers anything. Results come from a plan, regular content and an eye on the numbers. I take care of that for businesses in the region around Chemnitz, Dresden and the district of Mittelsachsen, and by video call well beyond.
What the service covers
- Strategy: Which platform suits your audience, which content, which tone? Not every platform suits every business, so the selection comes first.
- Editorial calendar: a fixed plan of what gets published when, aligned with your season, events and offers.
- Content creation: short-form video for Reels, TikTok and YouTube Shorts, image posts and copy. On request with a shooting day on site.
- Account management: publishing, answering comments, reviewing messages, maintaining the profile.
- Reach and engagement: formats that get shared and commented on, instead of simply buying reach.
- Analytics: a monthly look at reach, interactions and followers, with clear conclusions for the next month.
Platforms
Instagram, Facebook, TikTok and YouTube including Shorts. The focus is on short-form video, because short videos currently get the largest organic reach on every platform. If you also want to be found permanently, combine this with YouTube SEO for long videos.
How we work together
- First conversation: goals, audience, existing channels and how much effort you can or want to contribute yourself.
- Review: what is working on the existing profiles, what is missing, what can go.
- Strategy and plan: platforms, formats, frequency and an editorial calendar for the first months.
- Implementation: producing content, publishing, looking after the community. Depending on the agreement, entirely by me or together with your team.
- Analysis: a monthly report in plain language and adjustments to the plan.
Reference from the region: Laserland
For Laserland, an entertainment venue, the goal was to attract visitors and promote events. With a structured posting plan, platform-optimised short-form content and highlights from events and tournaments, the channels reached a larger audience and an active community. The project is described with video under case studies on the home page.
Why a contact from the region
I am based in Striegistal in the district of Mittelsachsen, between Chemnitz and Dresden. For a shooting day at your business, a first meeting or an introduction for your team, I am quickly on site in the region. Ongoing coordination runs by video call, phone, email or WhatsApp, which is why the service works just as well for businesses in Leipzig, Berlin or Munich, or abroad. Support in German and English.
Frequently asked questions
What does a social media manager do?
A social media manager plans, creates and looks after a company's content on platforms such as Instagram, Facebook, TikTok or YouTube. This covers strategy, editorial planning, publishing and measuring results. The aim is to turn individual posts into a reliable channel for visibility and customer acquisition.
Do I have to appear on camera myself?
It helps, because people follow people. But it also works without: product videos, insights into the business, staff at work or explanatory graphics work too. What suits you is something we clarify at the start.
How often do we need to publish?
Consistency beats volume. Two good posts a week for a year are better than ten posts in one week followed by silence. The right frequency depends on the platform, your resources and your goal, and is fixed in the editorial calendar.
What does social media management cost?
It depends on the scope, for example the number of channels, the publishing frequency and whether I produce the content entirely or support your team. After a first conversation you receive a quote tailored to your needs.
Do you only work with businesses from Saxony?
No. The focus is on the region around Chemnitz, Dresden and Mittelsachsen, because I can be on site there. The service itself runs mostly online and therefore across Germany and beyond.
Let's talk about your channel
A free, no-obligation first conversation by video call, phone or on site in the region of Chemnitz, Dresden and Mittelsachsen. You can reach me through the contact form, by email at mail@kevindigital.net or by WhatsApp.
Book a consultation